There is, in fact, tons of power in just going with the flow. The Power in Conventional Horizontal Business Cards While that isn’t necessarily a bad thing, it does mean that you could annoy someone slightly, and even a slight annoyance to someone can mean a disconnect. If they carry a business card holder and they’re just casually flipping through, they’ll either have to pull the card out and flip it or turn their heads to see your information. Some old hands (and some young ones) in the industry just don’t jive with the unconventional for the sake of it (if it ain’t broke, don’t fix it). Unconventional goes both ways, however. The problem with horizontal business cards is that some people just don’t like them. Being remembered will mean that someone is more likely to do business with you – to take action – to do something that benefits both you and them. Getting people to take a second look at your business card is priceless. Making a mark on someone’s mind is important. You’ve made a connection – simply because of the orientation of your business card. They remember you immediately because of the card. They check their email, and there’s one from you, checking in. When they get home at night, they thumb their cards and see yours again. Hmmm, your client says, placing your card with the other cards they’ve collected for the day. You hand them a card it looks like every other card they’ve gotten that day, but it’s vertical. You know that they could be someone you could do business with. You come over to them with a smile, and you guys make a connection. They’re used to this, so they have a clip just for business cards. Being a Tad Bit Unconventional: The Vertical Professional Business CardĪ potential client has received 45 business cards one day. That’s okay, though, because you can still do it. So besides making your card design fun and unique (which does cost money, but money well-spent), it can be difficult to really stand out in the sea of what has become professional business cards. While professional business cards are still really important, people expect them. And when your card and everyone else’s card is all white with a logo and contact information on it, it can be hard to remember who’s who and what’s what. Even if you made an impression, it’s possible they won’t remember exactly what your card looks like. That’s a lot of names and faces to remember. At the end of a conference or what have you, they might have a hundred business cards to look at. The only problem with this is that people are used to being handed little cards with your stuff on them. While there are a thousand ways to brand the card to make it look and feel more like “you”, a professional business card is still a professional business card: it’s your contact information on a piece of size-appropriate paper that you purchased in bulk so that you could hand them out to everyone you encounter.Įxpectations of Conventional Professional Business Cards Generally, your professional business cards are not only your name and phone number, but a tiny, compact way to sell yourself. For the name, use Arial MT Black 20pt, the title is Arial Narrow 8.5pt and for this card, we have used Baccus 12 pt.The art of the business card is one long established by the professional market, and one that hasn’t seen a whole lot of evolution in the past decade or two. The only thing left to do is to add the Name, Title, and tagline. We have sized this to 6pt and set the font to Arial Narrow and make the text white. On the bottom left corner type the full address and phone numbers. Position the logo in the upper right corner and size it to 1” Horizontally (make sure lock ration is turned on). Now it is just a matter of adding the logo and text. With the Ctrl key held down, move it to the left to align with the guideline. From the Toolbox, select the Shape tool and select the node in the bottom left corner. This will move the guideline to the left by. On the Interactive Property bar, with the guideline still selected, in the “X” object position, type “-.75” after the value there and then hit Enter. To do this, click on the vertical ruler on the right side of the page and drag it out to the right edge of the rectangle. Now, we need to move the bottom right node to the left. With the object selected, from the Objects menu select Convert to Curves. Create a rectangle that measures 1.75 x 2.3”. We will start with the object that will bleed.
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